Service technicians working for Christine and Brian McLaughlin in their Rooter-Man franchise based in Memphis know what is expected of them, and they also know their employers appreciate their efforts.

The business, founded in 1990, has grown from a one-van, one-man operation to eight vans, seven service technicians, and now two Rooter-Man franchises.

Brian, who uses an open door management policy, remembers what it’s like to be on the other side of the cable machine. He and Christine are as concerned about their employees as they are about the bottom line, and they go out of their way to show it.

Christine is the force behind many of the company perks and benefits, but she also enforces the expectations. She allows no exceptions to company policy that technicians have a proper appearance and be in uniform at all times. If a new employee shows up with uncombed hair or a scruffy appearance, she addresses it immediately. At the same time, she consistently rewards loyalty and dedication.

Customer communication
For Brian, the most important thing is to make sure the technicians take proper care of the customers. That means getting the job done right the first time and charging the customer the correct price.


“Communication is the key,” says Brian. “My employees know they can pick up the telephone with a question any time. We also identify problems at
our weekly staff meetings. Safety is another important matter. I don’t want them doing anything that is unsafe or will cause property damage. We stress and re-stress that endlessly.”


Christine is always cooking up programs to show appreciation. If the circus is in town, she may invite all the employees and their families to attend.
Such outings can be costly, but in her book, it’s well worth the price of tickets, popcorn, and soft drinks.


Family day is offered at least once during a year. This includes a visit for husbands, wives and children to the Mid-South Fair in Memphis. Sometimes Christine has a family day that involves a cook-out at the McLaughlin home. On other occasions, there will be dinner and a show for employees and spouses.


Certificates, awards and prizes are always on the agenda for those who give outstanding service. “We do give a bonus for perfect attendance,” she says. “At our cook-out parties, we will have a nice door prize.”


Five years ago, Christine started the Hall of Fame, where photos of employees and their families are posted for all to enjoy. Several large frames fill the halls of the company’s new building, and now the break room has more photos. The pictures show the special events that have become a part of the company’s benefits package, which includes health insurance for employee and family, along with vacation pay (one week after the first year, two weeks after that).


Perhaps the most popular program involves rewards to employees who have... (cont on Page 3)

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